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655 pages
Monograph/Technical Report format
7 x 10 inches; purple

The Role of the Media in Promoting and Reducing Tobacco Use. NCI Tobacco Control Monograph 19

Provides a critical, scientific review and synthesis of current evidence regarding the power of the media both to encourage and discourage tobacco use. Includes research from the disciplines of marketing, psychology, communications, statistics, epidemiology, and public health, all of which are vital to understanding how exposure to the media influences tobacco uses.
written in English
for the audience Health Professional, Researcher
date: June 2008
publication number: M003
NIH number: 07-6242
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